About the Project
SoftEdge, a forward-thinking software development company, partnered with The Presence to execute a complete rebranding and design revitalization. Seeking to modernize their visual identity and better communicate their technical expertise, SoftEdge needed a strategic partner capable of delivering cohesive brand direction and polished design assets. The Presence undertook a thorough market analysis to redefine SoftEdge’s brand positioning, then created a fresh logo, color palette, typography guidelines, and comprehensive UX/UI templates. Our design support extended across their website, marketing collateral, and user interfaces—ensuring consistency, clarity, and a compelling aesthetic. The result is a unified brand experience that amplifies SoftEdge’s market presence, reinforces their commitment to innovation, and drives stronger client engagement.
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ClientRahul Jain
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RoleBrand Creation
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Website
What Services We Provided
- Logo Designing
- Client Analysis
- Brand Strategy
- User Interface (UI)
- Website Building
- User Experience (UX)
- Animations
- Content Strategy
Results :
Since the rebranding launch, SoftEdge has experienced a noticeable uplift in brand recognition and client engagement. Website traffic increased by 45%, with a 30% rise in qualified lead inquiries attributed to the refreshed UX/UI and cohesive visual identity. Clients report greater confidence in SoftEdge’s expertise, and the streamlined design has accelerated the sales process—ultimately driving a 20% increase in new project acquisitions within three months.
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